Hop on to Xorque, Your digital brand wagon. Let us take you places.

Xorque is a technology driven branding company. We specialize in providing creative technology solutions that help businesses engage and influence their audiences, and enhance brand value. We at Xorque are happy to bring to you an array of digital branding solutions for every stage in your brand journey. We are committed to supporting you in your quest for higher business goals and greater levels of customer satisfaction and loyalty. So hop on to Xorque –your digital brand wagon –let us take you places!

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At Xorque, we believe that branding in the digital space is a journey. Although every brands journey is unique, the journey begins when the brand first reaches out to its audiences through its unique identity, and comes full circle when it has been able to build associations and entrenched itself in the minds, hearts and daily lives of its audiences. So how do brands traverse this path, you’d ask, at a time when consumers are being literally bombarded with information, marketing messages and brand choices? Well, we think there’s a method to the madness, and the answer lies in the way consumers behave and take decisions online. Today consumers don’t follow a linear decision path, rather they assess a shifting array of brands through a host of channels all at the same time, evaluating them not just on what they have to say about themselves, but also on what others have to say about them. Even after the purchase has been made, they may continue to remain engaged- talking, sharing and discovering- sometimes even creating and helping to shape new facets of the brand. In the past, marketers had only a few touch points to target their marketing efforts and monies. Today, those touch points have transformed both in nature and number, and can be best targeted in a logical sequence. We believe these touch points are covered across four stages in the brand journey – Identity, Communication, Perception and Association.
We at Xorque are happy to bring to you an array of digital branding solutions for every stage in your brand journey. So, what are you waiting for? Hop on to Xorque –your digital brand wagon –let us take you places.
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The Xorque Brand Wheel

he Xorque Brand Wheel embodies all the touch points through which a brand can impact its target audiences. We believe these touch points are covered across four stages in the brand journey:

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The Xorque Brand Wheel embodies all the touch points through which a brand can impact its target audiences. We believe these touch points are covered across four stages in the brand journey:

Identity


This is the first crucial stage in digital branding, which essentially begins with the brand website -the brand’s first impression in the digital space.

Communication


Subsequent to the creation of a strong online identity, the next step is to purposefully communicate with your target audience.

Perception


Consumers are constantly interacting, evaluating, judging, promoting or conversely, demoting brands, in the digital space.

Association


In order to remain relevant in the long run, brands need to find new ways to build lasting relationships with consumers in their day to day life.
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Identity

This is the first crucial stage in digital branding, which essentially begins with the brand website -the brand’s first impression in the digital space.

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his is the first crucial stage in digital branding, which essentially begins with the brand website -the brand’s first impression in the digital space. For a brand, it is a statement as to who you are, what you believe in and what you wish to offer. This is reflected in all the different elements on the website coming together to present a strong credible value proposition, be it the design, flow, theme, logo, or color palette. But in these times, is a standalone website enough? Research says that 81% of consumers in the U.S. research products online before purchase.
More searches now happen on mobile devices than on desktops, and about half of all mobile searches are conducted to find local results. People are now looking at social media to get an unbiased view on companies, businesses and products. To connect with your audiences and truly make an impact, you need to have a website that is optimized for mobile searches, and be present where they are- on search engines, directories, review sites, social media et al.
But with so many marketing tools on the internet, it’s easy to be overwhelmed . Allow us to help you establish a strong and credible online presence through our proprietary tool: Presence Builder. This one tool will help you create and maintain a unified online presence to the point where you only have to maintain one set of data across your desktop, mobile and social platforms. Meanwhile, Listing Distribution will ensure your data is consistent and accurate across 300+ websites.
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Association

n order to remain relevant in the long run, brands need to find new ways to build lasting relationships with consumers in their day to day life.

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In order to remain relevant in the long run, brands need to find new ways to build lasting relationships with consumers in their day to day life. This stage is about focusing on consumer needs -being open to change or simplify things, rewiring and re-inventing yourselves, and creating customized solutions to serve user needs better. The end result -Credibility, trust and loyalty.
The cycle comes full circle when your TA associate with you and come to you not just for the service you provide, but to be a part and parcel of your brand story. Call us for a chat today to get an insight on how you can wow your customers by identifying new opportunities and offering unique and customized solutions.
What’s your Online Reputation score? Sign up now for your FREE Online Rep snapshot!

The Xorque Online Reputation Snapshot is an analytics service that calculates your reputation score depending on the following factors:


Accessibility: How easy is it for people to find you on on the internet- sites and directories where you are listed and accuracy of your listings.

Reviews: How do people rate your product/ service

Social Performance: How well do people connect and engage with you on social media.

Website performance: How well does your website perform on desktop and mobile platforms
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Perception

Consumers are constantly interacting, evaluating, judging, promoting or conversely, demoting brands, in the digital space.

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Consumers are constantly interacting, evaluating, judging, promoting or conversely, demoting brands, in the digital space. This stage is all about being aware and up to date on what your audiences think about you and going out there to proactively project yourself and shape perceptions! This could be via optimizing your site for search, placing ads on search engines, or a well-coordinated social media marketing strategy.
Every day, customers are talking about your business on websites like Yelp, TripAdvisor, Google+, Facebook, blogs and elsewhere, and this chatter has a direct impact on your revenue — it’s time you join the conversation! Our Reputation Management tool gives you control over your online presence by helping you correct online listings, respond to reviews, benchmark yourself against competitors and more.
Coming to social media marketing, it is successful when you are constantly posting updates and having real-time interaction with your clients. But who has time for all of that? What you need is an easy-to-use tool that streamlines your social media marketing needs. The Xorque Social Marketing tool publishes content, finds real-time leads/ conversations relevant to your brand, and searches for relevant content that can be shared across social media platforms.
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Communication

Subsequent to the creation of a strong online identity, the next step is to purposefully communicate with your target audience.

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Subsequent to the creation of a strong online identity, the next step is to purposefully communicate with your target audience. Communication can be done by various means- Emails, Newsletters, Infographics, Videos, Podcasts, Webinars etc This stage recognizes the fact that most users who visit your website will bounce off and may well be gone for good, unless you decide to connect with them in a manner that is meaningful to them.
Today consumers have more choices than ever before, making competition stiffer for all businesses, large and small. In these times it is content that is both a critical success factor, and your key differentiator. Useful and engaging content is the fuel that can drive traffic to your website, convert leads, and also help deepen your relationships with customers. What you need is a framework and system that will help you devise a focused content strategy, create an editorial calendar, schedule and post content across a broad range of channels. But how do you go about it? Let Xorque’s Content Builder help you
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Advanced Coding

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Responsive Design

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Search optimisation

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1024
Hearts
102
Ideas
108
Countries
1890
Clients

Our Team

    John Doe [ President and Founder]

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    Mary Carton [ Creative Director]

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    Samuel John [ Creative Director]

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    Sara Martin [ UI Designer]

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Visualise

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Research

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Develop

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Time tracking

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Campaign marketing

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Search optimisation

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Aliquam eget consequat velit

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